Author Question: When a company promotes its position on a public issue, this is specifically referred to as ____ ... (Read 20 times)

skymedlock · **on:** Jun 29, 2018

When a company promotes its position on a public issue, this is specifically referred to as ____ advertising.
A) institutional
B) product
C) advocacy
D) issue
E) competitive

Question 2

The Cooper Tire & Rubber Company has been searching for less expensive raw materials for manufacturing its bicycle tires. Cooper has found that there are less expensive sources in the country of Indonesia, but it needs to form a partnership with the government of Indonesia in order to gain access to the country's rubber. What type of partnership will need to be formed?
A) A multinational enterprise
B) A contract manufacturing arrangement
C) A strategic alliance
D) A franchise
E) A joint venture