Author Question: Advertising that aims to create a more favorable view of a company as a whole in the eyes of various ... (Read 37 times)

Kthamas · **on:** Jun 29, 2018

Advertising that aims to create a more favorable view of a company as a whole in the eyes of various stakeholders is called ____ advertising.
A) institutional
B) product
C) organizational
D) pioneer
E) advocacy

Question 2

Some hospitals in the United States find that their need for radiologists to read X-rays is volatile during the evening and early morning hours, especially between 2:00 and 6:00 a.m. This is because the number of emergency room visits needing X-rays is usually lower than those required during daytime operating hours. There is a recent trend where hospitals in the United States are contracting radiologists from countries such as Australia to read the electronically-transmitted X-rays during the evening and early morning hours. This is an example of
A) outsourcing.
B) licensing.
C) franchising.
D) contract manufacturing.
E) contract sourcing.