Identify and describe four publicity-based public relations ...

[nautica902]

Identify and describe four publicity-based public relations tools.

Question 2

Which of the following would be a benefit to a franchisor, such as Jiffy Lube, in expanding into international marketing?
 A) There are no risks involved with allowing a foreign franchisee.
  B) The franchisor does not have to put up a large capital investment.
  C) The franchisor does not have to share its name or operational procedures.
  D) The franchisee only pays a set fee every month to the franchisor.
  E) An equal partnership is formed between the franchisor and franchisee.

[cat123]

Answer to Question 1

Publicity is a part of public relations. Publicity is communication in news-story form about the organization, its products, or both, transmitted through a mass medium at no charge. Publicity is a very important aspect of public relations. Publicity can be used to provide information about goods or services; to announce expansions or contractions, acquisitions, research, or new-product launches; or to enhance a company's image.
The most common publicity-based public relations tool is the news release, sometimes called a press release, which is usually a single page of typewritten copy containing fewer than 300 words and describing a company event or product. A news release gives the firm's or agency's name, address, phone number, and contact person. Companies sometimes use news releases when introducing new products or making significant announcements. A feature article is a manuscript of up to 3,000 words prepared for a specific publication. A captioned photograph is a photograph with a brief description explaining its contents. Captioned photographs are effective for illustrating new or improved products with highly visible features.

There are several other kinds of publicity-based public relations tools. For example, a press conference is a meeting called to announce major news events. Media personnel are invited to a press conference and are usually supplied with various written materials and photographs.

Answer to Question 2

B

[nautica902]

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[parshano]

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