Author Question: Discuss how event sponsorship can be used as a public relations ... (Read 106 times)

neverstopbelieb · **on:** Jun 29, 2018

Discuss how event sponsorship can be used as a public relations tool.

Question 2

Franchising offers all the following benefits for franchisors except
A) franchise agreements require a certain standard of behavior from franchisees, which helps protect the franchise name.
B) franchisors can retain control of their name while increasing global penetration of their products.
C) the franchisee's revenue stream is fairly consistent because franchisors pay fixed fees and royalties.
D) the franchisor's revenue stream is fairly consistent because franchisees pay fixed fees and royalties.
E) franchisors do not have to put up a large capital investment.

leannegxo · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Event sponsorship, in which a company pays for part or all of a special event, like a benefit concert or a tennis tournament, is another public relations tool. Examples are Coca-Cola's sponsorship of the FIFA World Cup and Special Olympics. Sponsoring special events can be an effective means of increasing company or brand recognition with relatively minimal investment. Event sponsorship can gain companies considerable amounts of free media coverage. An organization tries to ensure that its product and the sponsored event target a similar audience and that the two are easily associated in customers' minds.

Answer to Question 2

C