Author Question: Product placement in television shows is becoming increasingly important due to A) positive ... (Read 150 times)

sjones · **on:** Jun 29, 2018

Product placement in television shows is becoming increasingly important due to
A) positive affiliations with highly popular celebrities
B) consumers' greater ability to screen advertisements.
C) consumers' tendency to watch television over movies.
D) more stringent regulations that limit television advertising.
E) consumers' positive opinions toward product placement.

Question 2

When a firm's products sell in foreign countries with little or no effort to obtain foreign sales, the firm is engaging in
A) international marketing.
B) global marketing.
C) limited exporting.
D) product licensing.
E) unplanned exporting.