Author Question: The unification of Europe through the European Union (EU) A) produced the largest single market in ... (Read 106 times)

burchfield96

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The unification of Europe through the European Union (EU)
 A) produced the largest single market in the world.
  B) calls for greater customization of products and attention to regulations and restrictions of European countries.
  C) means that members of the EU have become more heterogeneous in their needs and wants.
  D) required the countries to be segmented into many different markets.
  E) permits virtually free trade among the member nations of the EU.

Question 2

A young man decides to become a mass producer of quality T-shirts. His small factory located in Oregon begins by promoting itself as hiring excellent seamstresses, offering a pleasant working environment, paying decent salaries, and, most importantly, giving the public an opportunity to buy clothing that is truly made in America.. The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping. Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of sweatshops.. And along the way, it deals with a few public relations issues. After 35 years, he looks back to his beginnings. He had little money for a public relations agency early on, so he had to create carefully worded messages and strategically placed ads that got the public to perceive the business as a whole in a very positive light. In essence, he was using a type of
 a. influencer marketing.
  b. free publicity.
  c. corporate advertising.
  d. reactive strategy.



macagn

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Answer to Question 1

E

Answer to Question 2

C



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