Author Question: John owns a small mechanics shop. He decides to invest in some local advertising. In one newspaper ... (Read 129 times)

Davideckstein7 · **on:** Jun 29, 2018

John owns a small mechanics shop. He decides to invest in some local advertising. In one newspaper advertisement, he talks about how affordable his shop is compared to competitors. He also takes out a radio ad stressing that his shop's prices are much lower than competitors. However, when a new customer comes in to have some body work done on her car, she is shocked to see that the final bill is much higher than what it would have cost at her previous mechanic's. When she complains to John, he informs her that his shop provides the highest in quality services, which sometimes entails higher costs. John does not appear to have an effective
A) marketing information system.
B) integrated marketing communications strategy.
C) system of advertising.
D) channel of communication.
E) marketing plan.

Question 2

The agreement between the United States, Canada, and Mexico that merges these three countries into one marketplace is called
A) EU.
B) MERCOSUR.
C) APEC.
D) NAFTA.
E) GATT.