This topic contains a solution. Click here to go to the answer

Author Question: John owns a small mechanics shop. He decides to invest in some local advertising. In one newspaper ... (Read 155 times)

Davideckstein7

  • Hero Member
  • *****
  • Posts: 555
John owns a small mechanics shop. He decides to invest in some local advertising. In one newspaper advertisement, he talks about how affordable his shop is compared to competitors. He also takes out a radio ad stressing that his shop's prices are much lower than competitors. However, when a new customer comes in to have some body work done on her car, she is shocked to see that the final bill is much higher than what it would have cost at her previous mechanic's. When she complains to John, he informs her that his shop provides the highest in quality services, which sometimes entails higher costs. John does not appear to have an effective
 A) marketing information system.
  B) integrated marketing communications strategy.
  C) system of advertising.
  D) channel of communication.
  E) marketing plan.

Question 2

The agreement between the United States, Canada, and Mexico that merges these three countries into one marketplace is called
 A) EU.
  B) MERCOSUR.
  C) APEC.
  D) NAFTA.
  E) GATT.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

briezy

  • Sr. Member
  • ****
  • Posts: 347
Answer to Question 1

B

Answer to Question 2

D




Davideckstein7

  • Member
  • Posts: 555
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


LVPMS

  • Member
  • Posts: 323
Reply 3 on: Yesterday
Great answer, keep it coming :)

 

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Did you know?

Atropine, along with scopolamine and hyoscyamine, is found in the Datura stramonium plant, which gives hallucinogenic effects and is also known as locoweed.

Did you know?

The effects of organophosphate poisoning are referred to by using the abbreviations “SLUD” or “SLUDGE,” It stands for: salivation, lacrimation, urination, defecation, GI upset, and emesis.

Did you know?

The first oncogene was discovered in 1970 and was termed SRC (pronounced "SARK").

Did you know?

Nearly 31 million adults in America have a total cholesterol level that is more than 240 mg per dL.

For a complete list of videos, visit our video library