When products are introduced into one nation from another, ...

[hbsimmons88]

When products are introduced into one nation from another, acceptance is far more likely
 A) if prices are set very low.
  B) when bribes are paid to local officials to aid distribution.
  C) if there are similarities between the two cultures.
  D) if packaging is adjusted to match local preferences.
  E) when retailers are given incentives to push the products.

Question 2

Old Spice created a series of online videos on YouTube through its The Man Your Man Could Smell Like campaign in which the main character responded to viewer questions. These entertaining videos were shared by thousands of people, spreading the message created by Old Spice. This is an example of
 A) personal selling.
  B) sales promotion.
  C) viral marketing.
  D) advertising.
  E) public relations.

[tkempin]

Answer to Question 1

C

Answer to Question 2

C

[hbsimmons88]

Correct answers!

[tkempin]

Great! Please up vote