A mattress company has started an advertising campaign designed to get customers to replace their old mattresses every eight years. This type of promotion is designed to
A) encourage product trial.
B) retain loyal customers.
C) stimulate primary demand.
D) build selective demand.
E) facilitate reseller support.
Question 2
In the early 1990s, Jacquelyn Ottman wrote a book that predicted a new marketing revolution, which didn't really occur at the time, but is growing and becoming quite popular now. What is it?
a. buzz marketing
b. influencer marketing
c. green marketing
d. viral marketing
The Stillwater Mining Company
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