You are working with a sales management consultant on ways to improve your company's sales performance. Your company sells high-end consumer products. You and the consultant agree your promotional activities need to include more direct interaction with your customers. Based on this information, which of the elements of promotion should you emphasize more?
A) Advertising
B) Sales promotions
C) Personal selling
D) Public relations
E) Discounting
Question 2
Influencer marketing involves individuals or groups who
a. represent the larger public in their opinions on products or brands.
b. support social causes or issues promoted by an organization.
c. spread positive word-of-mouth to a broad population.
d. are unusually impacted by branded marketing programs.
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