Author Question: A pharmaceutical company manufactures several antidepressant and anti-anxiety medications widely ... (Read 62 times)

Melani1276 · **on:** Jun 29, 2018

A pharmaceutical company manufactures several antidepressant and anti-anxiety medications widely prescribed by physicians. Its executives know that among the millions of consumers taking their products, one or two adverse reactions reported by the media can have a very damaging effect on its reputation. In public relations terms, this is called a(n)
a. proactive situation.
b. vulnerability.
c. synergistic opportunity.
d. influencer.

Question 2

The forces that affect foreign markets may differ dramatically from those affecting domestic markets. This makes a careful ____ a critical part of a successful international marketing strategy.
A) political analysis
B) regulatory analysis
C) social audit
D) environmental analysis
E) marketing analysis