A pharmaceutical company manufactures several antidepressant and ...

[Melani1276]

A pharmaceutical company manufactures several antidepressant and anti-anxiety medications widely prescribed by physicians. Its executives know that among the millions of consumers taking their products, one or two adverse reactions reported by the media can have a very damaging effect on its reputation. In public relations terms, this is called a(n)
 a. proactive situation.
  b. vulnerability.
  c. synergistic opportunity.
  d. influencer.

Question 2

The forces that affect foreign markets may differ dramatically from those affecting domestic markets. This makes a careful ____ a critical part of a successful international marketing strategy.
 A) political analysis
  B) regulatory analysis
  C) social audit
  D) environmental analysis
  E) marketing analysis

[Dnite]

Answer to Question 1

B

Answer to Question 2

D

[Melani1276]

TYSM

[cam1229]

Gracias!