While promotion does not create needs, it does capitalize on them.
Indicate whether the statement is true or false
Question 2
A regional dairy products manufacturer wants to review its strengths and weaknesses to be better prepared for the future. Which public relations initiative will not only give the firm positive themes to project, but will also provide the current and accurate data that it will need to communicate in the event of an unforeseen problem or negative incident?
a. a proactive public relations strategy
b. a reactive public relations strategy
c. a public relations plan
d. a public relations audit
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Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition)