Author Question: Hank works at a large electronics firm. He needs a new type of software and sends in a purchasing ... (Read 138 times)

shenderson6 · **on:** Jun 29, 2018

Hank works at a large electronics firm. He needs a new type of software and sends in a purchasing request. The request gets approved. Gillian works as a purchasing agent and is in charge of selecting the suppliers and negotiating the terms of purchase. However, before she does so she consults with Paul, an engineer who works in IT and is highly familiar with the latest software. In this case, Hank is the ___________, Gillian is the _______________, and Paul is the _____________.
A) decider; influencer; gatekeeper
B) user; buyer; influencer
C) influencer; buyer; user
D) user; decider; gatekeeper
E) decider; gatekeeper; influencer

Question 2

An electronics company is about to launch a major technological advancement. Its public relations team focuses on a feature story rather than a press release. This is because a feature story
a. is created internally.
b. offers more control.
c. is brief and to the point.
d. can be distributed to multiple media outlets.