How has the Internet facilitated the organizational buying ...

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How has the Internet facilitated the organizational buying process?

Question 2

Objectives of corporate advertising can include boosting employee morale and attracting new employees.
 
 Indicate whether the statement is true or false

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Answer to Question 1

Whereas in the past, an organization seeking a type of product might contact product suppliers, speak with someone on the sales force, and request a catalog or brochure, business customers today first turn to the Internet to search for information and find sources. The Internet has become a major channel in organizational buying. The Internet allows buyers to research potential solutions through its vast resources, and interactions with a sales representative now may occur much later in the process than in the past. Increasingly, business are turning to B2B e-commerce sites, which serve as online marketplaces where buyers and sellers around the world can exchange information, goods, services, ideas, or payments.


Answer to Question 2

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