Fred is the purchasing manager at Marc's Auto Body and places orders for routine products such as office supplies and items needed for service and repair of vehicles. He typically purchases tools from the Snap-on dealer and orders a variety of nuts, bolts, and hardware from Grainger. He really likes purchasing from Grainger since he can utilize their website where he has an intranet portal to easily place orders and receive a company discount. Grainger makes it easy and convenient as well by providing a list of previously purchased items that Fred can select and simply click reorder. What type of purchase process does Fred use when buying these items from Grainger?
A) Straight rebuy
B) Modified rebuy
C) New-task purchase
D) Contracted purchase
Question 2
We can think of influencer marketing as a set of conversations involving an influencer, a consumer, and a brand.
Indicate whether the statement is true or false
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