Author Question: A reseller advertising a manufacturer's products is viewed as strong manufacturer support. Indicate ... (Read 159 times)

cherise1989 · **on:** Jun 29, 2018

A reseller advertising a manufacturer's products is viewed as strong manufacturer support.

Indicate whether the statement is true or false

Question 2

Brittni is an account executive for a financial services firm that specializes in employee benefits services. She is meeting with the owner of a small business who has grown to the level where he needs to provide extended employee benefits to be in compliance with the Affordable Care Act. In the past, the small business provided a small stipend to employees to cover some of their insurance costs, but they now must offer comprehensive health-care insurance coverage or face a fine. Brittni is happy to help the small business owner and is excited about the opportunity to gain another customer. The company owner has purchased other insurance services such as property and casualty for the business, but has never purchased a group insurance plan and anticipates that it will take a considerable amount of time in the purchase process since this represents a significant decision for the company and its employees. What type of business purchase does this represent?
A) New task
B) Straight rebuy
C) Modified rebuy
D) Contracted purchase