Of the three types of business purchases, the straight rebuy ...

[ap345]

Of the three types of business purchases, the straight rebuy purchase usually requires the most information.
 
 Indicate whether the statement is true or false

Question 2

As the number of firms utilizing direct marketing continues to grow, so too does the number of consumers opposed to the methods often described as intrusive.. To combat the growing number of opposed consumers, marketers need to find creative new ways to optimize their direct marketing campaigns. One outlet firms are beginning to experiment with is social media. Executives understand that many consumers view a company's Facebook page more often than the company's home page, so they've grown to realize that setting up some form of an email opt-in on social media sites is a great way to build marketing databases. In addition to opt-in sections, social media allows businesses to interact with consumers, which may make them less inclined to respond negatively to a company's direct marketing efforts. By utilizing social media more often in the future, a number U.S. companies hope to build stronger and more useful marketing databases. Building a marketing database can be helpful because it allows companies to gauge how receptive customers may be to new products or product features. One way of isolating a company's best customers is by utilizing
 a. a recency, frequency, and monetary analysis.
  b. a frequency marketing program.
  c. cross-selling techniques.
  d. direct response advertising.

[Madisongo23]

Answer to Question 1

False

Answer to Question 2

A

[ap345]

Correct answers!

[Madisongo23]

Great! Please up vote