AmericanProfile is an e-technology company. It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it residesall from its Web browser. So, AmericanProfile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network. And it all happens in real time. AmericanProfile has also adapted techniques of marketers at a well-known pet magazine who are well aware that casual visitors are often reluctant to provide personal information. The pet magazine has a full page on its website dedicated to these privacy concerns. The magazine pledges to deal with these issues by making sure consumers are contacted only with meaningful messages, and by
a. abstaining from selling their information to third parties without permission.
b. making the site appear independent from commercial sponsors.
c. having creative salespeople call visitors and ask about such concerns.
d. enhancing the final mailing list with nothing more than demographic data.
Question 2
Promotion tends to
A) create needs.
B) capitalize on existing needs.
C) be overly focused on the self-actualization needs.
D) overemphasize physiological and safety needs.
E) avoid focusing on people's needs.
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