Author Question: Promotion can help keep prices lower because A) demand for the product does not increase. B) ... (Read 59 times)

jlmhmf · **on:** Jun 29, 2018

Promotion can help keep prices lower because
A) demand for the product does not increase.
B) promotion of prices intensifies price competition.
C) promotion of prices leads to nonprice competition.
D) promotion tends to reduce consumers' price sensitivity.
E) promotion tends to stabilize a product's price elasticity of demand.

Question 2

If a business product exceeds specifications, so much the better; the customer can then be assured of obtaining a minimum level of acceptability.

Indicate whether the statement is true or false