A nationwide restaurant chain is considering the use of a direct mail piece to reach potential customers. Managers of the company should realize that two negatives related to this tactic are the high cost per contact and the
a. limited ability to test executions.
b. lack of creative options.
c. inaccuracy of addresses on mailing lists.
d. consumer distrust of mailed advertising.
Question 2
An activity and/or material that offers added value or incentive to resellers, salespeople, or consumers is
A) advertising.
B) personal selling.
C) public relations.
D) sales promotion.
E) packaging.
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