Author Question: Xercise, a nationwide fitness center chain, interviews its customers to determine their wants and ... (Read 28 times)

asd123 · **on:** Jun 29, 2018

Xercise, a nationwide fitness center chain, interviews its customers to determine their wants and needs regarding their local center's services, classes, equipment, facility features, business hours, etc. The marketers at Xercise are in the process of developing
a. a marketing database.
b. an external mailing list.
c. a geo-demographic data source.
d. a single-source tracking study.

Question 2

Head nodding, winking, hand gestures, and arm motions are all forms of ____ communication.
A) kinesic
B) spacing
C) proxemic
D) touching
E) tactile