Author Question: In some cases, marketing databases are expanded with more detail by adding ____ data, which reveals ... (Read 57 times)

Medesa · **on:** Jun 29, 2018

In some cases, marketing databases are expanded with more detail by adding ____ data, which reveals the characteristics of the neighborhood in which a person resides.
a. demographic
b. psychographic
c. telegraphic
d. geo-demographic

Question 2

Compared with consumer goods, marketers aiming at business customers
A) do not need to select target markets.
B) have an enormous amount of information available concerning potential customers.
C) have more difficulty in determining where their customers are located.
D) are restricted in the types of promotion they can use.
E) have more difficulty in estimating customers' purchase potentials.