A real estate firm has a name-and-address file. It can now add more names, add more details about the names already on the list, or merge the list with another list consisting of new information. All of these choices are forms of
a. media application.
b. cross-selling.
c. list enhancement.
d. system selling.
Question 2
Paid personal communication that seeks to inform customers and persuade them to purchase products in an exchange situation is
A) personal promotion.
B) advertising.
C) personal selling.
D) public relations.
E) individual promotion.