Author Question: A direct-response information form found in a magazine advertisement that allows customers to send ... (Read 65 times)

clippers! · **on:** Jun 29, 2018

A direct-response information form found in a magazine advertisement that allows customers to send for more information has a primary objective of
A) encouraging product trial.
B) retaining loyal customers.
C) stimulating demand.
D) creating awareness.
E) identifying prospects.

Question 2

Three types of personal selling are described in the textorder taking, creative selling, and supportive communication.

Indicate whether the statement is true or false