Author Question: Companies tend to view promotion from many vantage points. Which of the following alternatives is ... (Read 31 times)

soccerdreamer_17 · **on:** Jun 29, 2018

Companies tend to view promotion from many vantage points. Which of the following alternatives is most accurate?
A) Promotion costs cause product costs to be higher.
B) Promotion activities make up the bulk of marketing.
C) The role of promotion is to stimulate product demand.
D) Promotion should be directed toward numerous audiences.
E) Most promotional efforts are performed through advertising.

Question 2

One simple element in a customer databasea date of birthallows companies to do something a little special and contact customers on their birthdays.

Indicate whether the statement is true or false