Though emerging technologies have created exciting new options for direct marketers, businesses have had direct contact with consumers since the early days of Richard Sears, Alvah Roebuck, Les Wunderman, and L.L. Bean.
Indicate whether the statement is true or false
Question 2
Milly's Hardware and Thames Industrial Supplier have worked closely for many years and have a mutually beneficial relationship in which Milly's provides all of Thames's hardware needs in a timely manner. Milly's and Thames's relationship could be best characterized as a(n)
A) reciprocity agreement.
B) partnership.
C) intra-organizational group.
D) alliance.
E) tying arrangement.
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