Author Question: The Kia Soul automobile is currently positioned as a vehicle for young adults. Kia's message to the ... (Read 54 times)

panfilo · **on:** Jun 29, 2018

The Kia Soul automobile is currently positioned as a vehicle for young adults. Kia's message to the target market is that it is exciting, youthful, and trendy. However, Max and his friends who are 20-somethings just like the music and the hamster spokescharacters. They don't care about the car itself. The message that Kia originally encoded and the meaning Max and his friends ultimately decoded
A) probably contain circular feedback.
B) may be different because of noise.
C) are usually exactly the same.
D) rarely are similar because of feedback.
E) are collectively termed the communications channel.

Question 2

One characteristic of a direct marketing program is that it almost always tries to strengthen brand recognition.

Indicate whether the statement is true or false