Author Question: OES Office Systems' use of fax machines to carry its advertising messages to its business customers ... (Read 120 times)

storky111 · **on:** Jun 29, 2018

OES Office Systems' use of fax machines to carry its advertising messages to its business customers is which component of the communication process?
A) Communication channel
B) Decoding process
C) Encoding process
D) Sharing of meaning
E) Noise minimization

Question 2

Coordination of an IBP effort often leads to disagreement and conflict within the business environment. What kind of factors commonly work against coordination? Include those specific to an organization that handles the entire effort internally, and those specific to an organization that uses some external sources.

TheNamesImani · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A

Answer to Question 2

Coordinating a complex IBP effort is a challenge for any organization. The chief problem in achieving coordination is that there can be an incredible lack of alignment around who is responsible for achieving the integration. The question involves whether the client or the agency should accept this responsibility. Ad agencies often see themselves in this lead role of architect and general contractor, but not many have demonstrated great success in this area.

As advertising has become more complex, organizations have often become reliant on functional specialists. Specialists, by definition, focus on their specialty and can lose sight of the big picture and the efforts of others in the organization. Specialists also want their own budgets. Internal competition for budget dollars often yields rivalries and animosities that work against coordination.

Few ad agencies have all the internal skills necessary to fulfill clients' demands for integrated marketing communications today. For example, interactive media often require special skills that are not held by most traditional ad agencies. Therefore, external sources must be used. External contractors often do not understand the overall strategy of the IBP effort. And the greater the number of external organizations delivering messages to potential customers, the greater the coordination challenge. Most important, the main objective underlying the need for coordination is to achieve a synergistic effect for a consistent brand meaning.