This topic contains a solution. Click here to go to the answer

Author Question: As Emily prepares the script for a radio commercial for her boutique, she is engaging in the ____ ... (Read 115 times)

burton19126

  • Hero Member
  • *****
  • Posts: 532
As Emily prepares the script for a radio commercial for her boutique, she is engaging in the ____ stage of the communication process.
 A) encoding
  B) sourcing
  C) decoding
  D) sending
  E) receiving

Question 2

What is Chaos Scenario? How does it relate to today's advertising efforts?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

amanda_14

  • Sr. Member
  • ****
  • Posts: 342
Answer to Question 1

A

Answer to Question 2

The concept of Chaos Scenario was proposed by Bob Garfield of Advertising Age in his prediction of a mass exodus by advertisers as they flee from traditional media. His idea is that advertisers will continually shift their advertising dollars away from traditional formats because of ongoing audience fragmentation as well as technology that allows for ad-avoidance. He predicts that those ad dollars instead will be spent on new media, in a new advertising world that will not depend on 30-second television commercials or glossy magazine spreads. One repercussion will be seen in already-struggling networks that will get less funds to create quality programming, and will therefore lose even more audience members. The end result, he says, will be a rapid downward spiral of the old-fashioned media formats. It is impossible to say whether this mass exodus will actually happen, and traditional media will die (the authors argue against this in other chapters), but we are already seeing a shift in ad dollars from traditional media to new digital, mobile, and entertainment formats.





 

Did you know?

IgA antibodies protect body surfaces exposed to outside foreign substances. IgG antibodies are found in all body fluids. IgM antibodies are the first type of antibody made in response to an infection. IgE antibody levels are often high in people with allergies. IgD antibodies are found in tissues lining the abdomen and chest.

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

Did you know?

Ether was used widely for surgeries but became less popular because of its flammability and its tendency to cause vomiting. In England, it was quickly replaced by chloroform, but this agent caused many deaths and lost popularity.

Did you know?

During the twentieth century, a variant of the metric system was used in Russia and France in which the base unit of mass was the tonne. Instead of kilograms, this system used millitonnes (mt).

For a complete list of videos, visit our video library