Institutional markets are A) intermediaries who resell goods to ...

[Evvie72]

Institutional markets are
 A) intermediaries who resell goods to make a profit.
  B) federal and state government units.
  C) state or local government units.
  D) consumers who buy products for their own use.
  E) organizations that seek nonbusiness goals.

Question 2

What is meant by the term Madison & Vine? Give several reasons why this convergence has occurred in the world of promotion.

[scottmt]

Answer to Question 1

E

Answer to Question 2

The term Madison & Vine refers to the combination of two previously separate entitiesadvertising (located on Madison Avenue in New York) and entertainment (located at the intersection of Hollywood and Vine in Los Angeles). This convergence occurred due to several conditions present in the marketing world, the corporate culture, and the larger society. Advertisers are always searching for new ways to reach consumers, and entertainment provided the perfect avenue. They found that they could sponsor events, connect their name to entertainment venues, and embed their products in TV and film productions. Meanwhile, consumers have been given an increasing number of options to be informed and entertained, always finding new ways to fill their leisure time. Where there was once only television, radio, newspapers, and magazines, there are now video games, mobile devices, cell phones, and almost unlimited possibilities on the Internet, including social networking sites. All of these now act as media vehicles for embedded branding and promotional messages, effectively combining advertising and entertainment in new ways.