In the Gillette advertisement that claims, Gillette, the best a man can get, Gillette is the communication
A) receiver.
B) transmitter.
C) decoder.
D) source.
E) noise.
Question 2
You are a marketing associate at a promotional firm that specializes in innovative branding. You will be meeting with several clients next week and you need to review their files and get updated on their latest promotional efforts. Another client was considering videogame placement the last time you met, and will be making a decision next week. She wasn't sure about placing her product in a game, since her company sells mostly to adults and has never specifically targeted kids. You will once again remind her of research that shows
a. a good portion of hard-core players are 18 to 34 years old.
b. the vast majority of gamers are teenagers, not children.
c. the fastest-growing population of loyal gamers are people ages 55 to 75 .
d. the older people who do play video games are more likely to notice products.
Labeling of black cohosh: (b) back label with more health claims and FDA disclaimer
European Claims in North America after British Victory, 1763
Early in the twentieth century, when malnutrition was common, companies such as this one advertised
Early claims of relieving headaches with Bromo-Seltzer
Soup’s On! Nutrient claims on the food label must meet strict FDA criteria
Understanding Food Claims Not all label claims are created equal!