Author Question: A person, group, or organization that has a meaning it intends and attempts to share with a receiver ... (Read 144 times)

nenivikky · **on:** Jun 29, 2018

A person, group, or organization that has a meaning it intends and attempts to share with a receiver or an audience is a
A) communications channel.
B) source.
C) relay channel.
D) decoder.
E) sender.

Question 2

You are a marketing associate at a promotional firm that specializes in innovative branding. You will be meeting with several clients next week and you need to review their files and get updated on their latest promotional efforts. One client has made the move to have signs and billboards for his product show up in a video game that takes users through city streets, down country roads, and across bridges and overpasses. You make a mental note to remind the client of research that indicates video game players
a. are irritated by such distractions.
b. consider this an added attraction when playing games.
c. have been swamped with ad clutter and now tune out such promotions.
d. are three times more likely than users of other media to buy the items they see in product placement.