Author Question: When the city of Chicago buys iPads for its restaurant inspectors to use during their visits, the ... (Read 71 times)

audie · **on:** Jun 29, 2018

When the city of Chicago buys iPads for its restaurant inspectors to use during their visits, the purchase from Apple would be considered
A) a regulatory sale.
B) a reseller purchase.
C) a government purchase.
D) a producer purchase.
E) an institutional sale.

Question 2

In July 2010, a sports-focused social networking site named MyMVPs.com was launched. The site, which has been described by founder Mark Monaco as a hybrid of Facebook, ESPN and YouTube, will allow athletes, proud parents and sports fans alike to view highlights of amateur athletes, check out the week's funniest sports bloopers, and chat with various sports celebrities registered with the free online service. Erin Dwyer, co-founder and one of the four individuals responsible for the site's success, believes the service will be incredibly beneficial not only for amateur athletes with college aspirations, but also for colleges with tight recruiting budgets. Dwyer stated, It's huge for little kids and it's gigantic for high school athletes who want to get to college. For some schools with tight budgets for recruiting, coaches will be able to jump on a website that is clean and safe and gives them information on a player. That can give them an advantage.. Still in its early stages, the company is looking to get its name out there as much as possibleand with partnerships with sports legends such as Mike Ditka, the company appears to be headed in the right direction. By sponsoring local high schools and high school sporting events, MyMVPs will be able to promote its brand to a large amount of its target audience, which is made up of athletes, parents and fans. This overlap is referred to as
a. the sweet spot.
b. the marketing overlap.
c. event sponsorship.
d. selective product placement.