In business markets, individuals or groups purchase products for ...

[jc611]

In business markets, individuals or groups purchase products for one of three purposes. These purposes are
 A) resale, wholesale, and direct use.
  B) wholesale, direct use, and use in producing other products.
  C) resale, wholesale, and use in producing other products.
  D) resale, direct use in producing other products, and use in general daily operations.
  E) use in general daily operations, wholesale, and resale.

Question 2

Identify the major objectives of promotion.

[chem1s3]

Answer to Question 1

D

Answer to Question 2

The eight major promotional objectives are: (a) create awareness; (b) stimulate demand; (c) encourage product trial; (d) identify products; (e) retain loyal customers; (f) facilitate reseller support; (g) combat competitive promotional efforts; and (h) reduce sales fluctuations.