As arguably the most branded entertainment in the Western Hemisphere, NASCAR is a massive celebration of brands. It currently attracts about ____ sponsors just from the cars alone, based on companies that cover them with their logos.
a. 800
b. 500
c. 300
d. 100
Question 2
You are playing a marketing trivia game similar to Jeopardy. Your job is to identify the correct form of nonstore retailing that would work best for an inexpensive nail polish product. The marketer of the nail polish has specific criteria he wants to meet. You are provided with the following:
1. The product does not have high enough margins to warrant sales personnel.
2. The marketer wants the product to be sold in high-traffic areas so that consumers can pick up the nail polish out of convenience.
Based on these two criteria, which of the following would be the best type of nonstore retailing for the nail polish product?
A) Direct selling
B) Catalog marketing
C) Automatic vending
D) Direct-response marketing
E) Online retailing
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