Which of the following is an example of consumer misbehavior?
A) Giving a product a poor rating
B) Filing a consumer complaint
C) Failing to complete a customer survey form
D) Returning purchases
E) Shoplifting
Question 2
You are a highly-respected, retail executive with a Fortune 500 company, and you have been asked to speak at the upcoming annual meeting of the Professionals in Retail Association. You have been asked to talk about changes taking place in retail and the keys to success in this new retailing environment. Which of the following statements about retail would you want to incorporate into your speech?
A) Retailers are no longer the critical link between producers and ultimate consumers because they no longer provide the environment for exchanges to occur between these parties.
B) The key to success is to have a strong customer focus and provide good service, product quality, and innovation for your customers.
C) New store formats have not been significantly impacted by technology.
D) Retailers are finding that it is more profitable to limit their target markets to domestic markets primarily instead of pursuing global opportunities.
E) Traditional retailing has only been marginally impacted by the Internet.
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