Author Question: You commute a long distance to get to work every day, and the cost of gasoline is putting a strain ... (Read 81 times)

joesmith1212 · **on:** Jun 29, 2018

You commute a long distance to get to work every day, and the cost of gasoline is putting a strain on your personal finances. You realize that you need to look at buying a new car that gets better gas mileage, or that doesn't run on gasoline at all. In terms of the traditional consumer buying decision process, you are currently in the ___________ stage, and you are about to enter the ___________ stage.
A) problem recognition; purchase
B) evaluation of alternatives; information search
C) evaluation of alternatives; purchase
D) problem recognition; information search
E) information search; purchase

Question 2

One reason why coordinating efforts in IBP can be difficult is that the complexities of all the elements demand that specialists be hired, but specialists often miss the big picture of the overall marketing effort.

Indicate whether the statement is true or false