Author Question: Despite their widespread use and their repetitive exposures during games, brand placements in video ... (Read 122 times)

Jipu 123 · **on:** Jun 29, 2018

Despite their widespread use and their repetitive exposures during games, brand placements in video games do not affect purchase intent as much as placement in traditional media does.

Indicate whether the statement is true or false

Question 2

Expecting ethical business behavior reflects our culture.

Indicate whether the statement is true or false