Assume that you are a marketing director for the business of your ...

[tth]

Assume that you are a marketing director for the business of your choiceit can be a real business or an imaginary one and you need to reach a local audience. You are asked to compare billboard advertising and transit advertising, including their advantages and disadvantages, and prepare a short report detailing these issues. Briefly outline the report you would write, paying particular attention to the best way to promote the brand, the type of product or service you are selling, the geographic area you are in, the demographics of the local population, etc.

Question 2

By giving out free samples, marketers help customers learn about their products by helping them gain experience with them, which makes customers feel more comfortable.
 
 Indicate whether the statement is true or false

[Sammyo]

Answer to Question 1

Billboard advertising is perhaps the oldest form of advertising in America, dating back to posters and notices tacked up for the public to read during the Revolutionary War. Today, they can provide wide exposure if they manage to grab attention with minimal text and striking imagery. They often include specialized lighting, moving parts, or rotating digitalized displays. Drawbacks include poor locations, time and effort in finding locations, long or confusing messages, environmental issues, and consumers who don't notice them.

Transit advertising is similar to billboard advertising and is sometimes used simultaneously. It is popular around the world and is seen in many venues, including on the backs of buildings, in subway tunnels, in terminals, on station platforms, and on the vehicles themselvestaxis, buses, and trucks. Many types of transit ads now use digital signage that creates customized messages for various neighborhoods or times of day. It does well in building or maintaining brand awareness, and particularly in targeting adults who work in major metropolitan areas, offering repetitive message exposure to commuters. Drawbacks, similar to those for billboards, include lengthy or complex messages, media clutter on busy streets and in public transit facilities, and busy or distracted commuters who tune out the ad message.

Answer to Question 2

True

[tth]

Correct answers!

[Sammyo]

Great! Please up vote