Author Question: You are a media planner at an advertising agency in Dallas. Since it is Friday, you take a long ... (Read 48 times)

Pea0909berry · **on:** Jun 29, 2018

You are a media planner at an advertising agency in Dallas. Since it is Friday, you take a long lunch with a sales associate at the Dallas Morning News followed by a walk through a nearby park, returning to the office around 2:30 p.m. When you get to your desk, you find a number of new emails from account execs waiting for you, all with subject lines suggesting pressing client issues. You need to answer them before the weekend hits. An exec leaves a voicemail asking your opinion about the best form of support media for a restaurant/pub owner in the Dallas area. He has five casual eateries, all free-standing facilities located just outside the city's biggest shopping malls and movie theaters. He already advertises in newspapers and on local TV and radio. He now wants something a little different, something immediate, possibly located in or near the malls, something that would nudge the consumer to try this casual dining right around the cornertonight. By the time you call the exec, you both have the same idea. What is it?
a. mobile advertising
b. aerial advertising
c. directory advertising
d. cinema advertising

Question 2

Motives include knowledge and positive or negative feelings about an object.

Indicate whether the statement is true or false