Author Question: A difference between manufacturers' agents and selling agents is that A) selling agents have little ... (Read 50 times)

ap345 · **on:** Jun 29, 2018

A difference between manufacturers' agents and selling agents is that
A) selling agents have little control over the marketing mix of the manufacturers they represent.
B) selling agents represent retailers.
C) manufacturers' agents do not offer retailers aid in advertising or promotional material.
D) selling agents do not have the territorial restrictions that manufacturers' agents do.
E) selling agents represent wholesalers.

Question 2

Once initiated, the consumer buying decision process always leads to a purchase.

Indicate whether the statement is true or false