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Author Question: Buying behavior refers to the decision processes and actions of people involved in buying and using ... (Read 157 times)

sjones

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on: Jun 29, 2018
Buying behavior refers to the decision processes and actions of people involved in buying and using products.
 
 Indicate whether the statement is true or false

Question 2

Which of the following sales promotion tactics runs the greatest risk of eroding a brand image or value?
 a. a frequency program
  b. a price incentive
  c. a training program
  d. a contest


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Animal_Goddess

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

B


sjones

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

ttt030911

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Reply 3 on: Yesterday
Wow, this really help

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