Author Question: This type of promotion technique, often seen in the trade channel, comes in four different versions: ... (Read 21 times)

wenmo · **on:** Jun 29, 2018

This type of promotion technique, often seen in the trade channel, comes in four different versions: merchandise, slotting, bill-back, and off-invoice formats. What is it?
a. the display
b. the premium
c. the allowance
d. the incentive

Question 2

Merchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers are called
A) limited-service wholesalers.
B) wholesale service specialists.
C) general-line wholesalers.
D) specialty-line wholesalers.
E) specialty-service wholesalers.