Children often achieve ____ by observing parents and older siblings in purchase situations and then through their own purchase experiences.
A) consumer socialization
B) personality
C) role identification
D) social class
E) attitude formation
Question 2
Several factors have affected sales promotion in recent years. Pressure from stockholders to produce high quarterly revenue, marketing plans based on quick results, and a bottom-line mentality have all contributed to a ____ in many organizations today.
a. focus on brand image
b. short-term orientation
c. sense of creative innovation
d. strong consumer bond
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