Author Question: Transit advertising works well in small towns, rural areas, and farm communities due to their lack ... (Read 162 times)

ap345 · **on:** Jun 29, 2018

Transit advertising works well in small towns, rural areas, and farm communities due to their lack of ad clutter.

Indicate whether the statement is true or false

Question 2

Changing people's attitudes toward a firm and its marketing program is
A) simple when advertisements are used.
B) impossible, even if the firm uses advertisements.
C) a long, expensive, and difficult task that may require extensive advertising campaigns.
D) unnecessary, since consumer attitudes are of little importance.
E) rarely attempted through the use of marketing practice.