Kevin is talking with Peter about purchasing a Wendy's franchise. Peter tells Kevin that one of the major advantages of franchising for him to consider is the
A) higher start-up costs.
B) greater freedom it provides.
C) individuality it offers.
D) higher success rate for franchises.
E) gross margin it provides.
Question 2
Today's forms of out-of-home media can target specific demographic segments by neighborhood, using customized messages via wireless Internet.
Indicate whether the statement is true or false
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