Author Question: While on their family vacation, the Millers realize they left their camera at home. They purchase a ... (Read 45 times)

captainjonesify · **on:** Jun 29, 2018

While on their family vacation, the Millers realize they left their camera at home. They purchase a disposable camera at an amusement park using their credit card, but never interact with a person. What type of retailing did this transaction most likely involve?
A) Franchising
B) Online retailing
C) Direct-response marketing
D) Automatic vending
E) Machine marketing

Question 2

What consumer research method is a means of measuring consumer attitudes by gauging the intensity of individuals' reactions to adjectives, phrases, or sentences about an object?
A) Projective specification
B) Patronage clarification
C) Group interview
D) Attitude scale
E) Depth interview