Author Question: The only medium that places the advertising, the product, and the consumer together in the same ... (Read 73 times)

nramada · **on:** Jun 29, 2018

The only medium that places the advertising, the product, and the consumer together in the same place at the same time is P-O-P advertising.

Indicate whether the statement is true or false

Question 2

With respect to retailing, what is the party plan?
A) A sales representative has a party at her home to demonstrate products to a group of friends and associates.
B) A party is set up that demonstrates a product and provides free samples of the product to all in attendance.
C) An individual is asked to tell two friends about a product, who are in turn each asked to tell two friends, etc. until a sufficient number of people are reached.
D) A store has a special sale that resembles a party, and those who come are asked to buy the featured products.
E) A consumer acts as a host and invites friends to view merchandise in a group setting, where a salesperson demonstrates the products.