Author Question: After certain inputs have been selected to reach an individual's awareness, the next step in the ... (Read 134 times)

lunatika

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After certain inputs have been selected to reach an individual's awareness, the next step in the perceptual process is perceptual
 A) organization.
  B) attention.
  C) retention.
  D) interpretation.
  E) redefinition.

Question 2

Historically, more money has always been budgeted for mass media advertising than for sales promotion.
 
 Indicate whether the statement is true or false



lou

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Answer to Question 1

A

Answer to Question 2

T



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