This topic contains a solution. Click here to go to the answer

Author Question: What is meant by the terms paid search and search engine optimization? How are they similar? How are ... (Read 119 times)

LaDunn

  • Hero Member
  • *****
  • Posts: 526
What is meant by the terms paid search and search engine optimization? How are they similar? How are they different? Discuss the possibilities for each, and provide an example of each to illustrate your answer.

Question 2

Norah operates an upscale shop that does both pet grooming and human manicures and pedicures. She is reaching a market segment with people who place great value on their dogs and are concerned with their own appearance, yet pressed for time. No other businesses meet the needs of these consumers. Which strategic issue in retailing does Norah appear to have addressed?
 A) Store image
  B) Location
  C) The wheel of retailing
  D) Retail positioning
  E) Scrambled merchandising



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

canderson530

  • Sr. Member
  • ****
  • Posts: 317
Answer to Question 1

Both terms refer to ways that advertisers get their company or organization name on or near a list of results when a user does a Web search. In general, a paid search comes from the actions of advertisers on the Web, but search engine optimization comes from the behavior of consumers on the Web.

Paid search is a process by which advertisers pay a fee to a portal or search engine site to place ads in or near relevant search results based on key words. For example, if you Google baby toys you will find ads for Internet toy retailers within or next to the list of search results. Paid search can also fine-tune a Web user's search to focus on relevant and specific sites. For example, when an astronomy buff who has done many Google searches on astronomy terminology enters the word Saturn, the search results will be for the planet, not the car.

Search engine optimization (SEO) refers to the process by which the volume and quality of traffic from search engines is improved based on surfers' profiles. This affects the location of the site on a search results list. The higher the site is shown on a list, the more likely the user will visit the site -- but the more it will cost. For example, when a user types a key word in a Google search, some of the most popular sites currently being accessed will come up first.

Answer to Question 2

D




LaDunn

  • Member
  • Posts: 526
Reply 2 on: Jun 29, 2018
Excellent


amandanbreshears

  • Member
  • Posts: 320
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

There are more sensory neurons in the tongue than in any other part of the body.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

Signs of depression include feeling sad most of the time for 2 weeks or longer; loss of interest in things normally enjoyed; lack of energy; sleep and appetite disturbances; weight changes; feelings of hopelessness, helplessness, or worthlessness; an inability to make decisions; and thoughts of death and suicide.

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

For a complete list of videos, visit our video library